Save The Children continue in this campaign with their new communication platform, stressing that children in need are far more than their circumstances; they are survivors, dreamers, with hope and prosperity.

For this global campaign it was important to capture children's imagination and dreams, that it is worth saving their hopes and dreams in difficult times. We wanted to capture hope creatively, and provide music that would support the story telling of saving children's imagination.

"Pure Imagination" captures just that fantastically, known mainly from the hit motion picture "Charlie and the Chocolate Factory". We wanted a sense a naivety in the music, something a bit scarce, yet dreamy and hopeful. We worked with Norwegian artist Frida Ånnevik to achieve this, and we couldn't be happier with the result. We're so proud of this campaign, and hope it reaches hearts all around the world.