We recently worked with the team at H&M to creatively support, as well as negotiate and secure the track ’Step into the beyond - The Greys’ for their SS25 Campaign.

This campaign captures the evolution of modern menswear through a refined yet effortless lens. Classic silhouettes meet contemporary craftsmanship — with washed textures, relaxed tailoring, and sun-faded tones that evoke the energy of dynamic city life.