Ohlogy partnered with H&M to deliver an unforgettable surprise in Times Square: a high-energy performance by Charli xcx, followed by afterparty sets from DJ Pee .Wee (Anderson .Paak), Oscar Nñ (Papi Juice), and k.tea. This event marked the grand finale of the 8-city ‘H&M&’ tour, which brought together tens of thousands of fans across Europe and the U.S.

Beyond curating the lineup, Ohlogy crafted H&M’s overarching music strategy, ensuring each event felt authentic and fan-focused. As Jörgen Andersson, Creative Director at H&M, noted: “The music scene today is the new catwalk, and music is fashion. Our partnership with Ohlogy has been instrumental in exploring the intersection of music and fashion.”

Bianca Franklin, Global Music Business Developer at H&M, further states, “Ohlogy is our unparalleled secret weapon in music. Their expert guidance gives us a significant competitive edge.”

The ‘H&M&’ series redefined how fashion meets music, inviting real consumers into the experience. Our partnership highlights the commitment to creating meaningful music experiences that resonate with fans, artists, and brands alike - bridging the gap between fashion and culture in a genuine, impactful way.