This campaign tells the story of the magical relationship between grandmother and grandchild, as well as the magic of Posten's delivery lockers.

It was important to have music with emotional tonality and lyrics that fit, yet be uplifting to match the magic.

"Josefin", originally by Swedish singer Albin Lee Meldau, was created anew by the extraordinary Delara, to deliver just that.

The song is a key storyteller, and Delara's version delivers exactly the right tonality.

"Josefin" has been very popular lately too, so the campaign also benefits from the increased recognition.