H&M Move launched worldwide on 4 August 2023, embarking on a bold mission to democratise sportswear and get the whole world and every body moving, however they move.

During an exciting creative collaboration, our team pitched a variety of great options. The unanimous choice turned out to be ‘Straight & Arrow’ (Mike Q & Divoli S’vere Remix) by FaltyDL, a perfect fit for the campaign.