For this campaign, the goal was to create an idyllic atmosphere that would abruptly end in "reality".

Our key inspiration was Scandinavian folk songs that typically are harmonious and care-free, and would accentuate the disparity between real life and an IKEA catalogue.

The music is completely bespoke and was tailored to 3 different films, including lyrics that really add a homelike vibe to each film.

The campaign was so successful it made the News in Norway.