The creative for H&M Home's 2023 campaign was centred around Frankie Valli's iconic track 'Can't Take My Eyes Off You' from the very start.

Although the rights holder scenario was fairly straightforward, the challenge lay in working with the client to distil down usage requirements to precisely what was required to come in on budget.

We worked closely with the team and used all of our experience working across the H&M Group portfolio over the past decade to deliver the license.