This campaign celebrates entrepreneurs and all those who dare to take a risk.

Camille Yarborough’s "Take Yo’ Praise" is a great fit for the creative, both for the lyrics, and also the build-up and celebratory sound the campaign needs.

We supervised, curated and cleared a number of options before choosing this one and then produced a re-recording with the campaign’s intentions in mind.

The result is quite different to the original, but it's still an ode to a classic.