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Our brief for this campaign was to deliver a Fred Astaire feel to accompany the brand's animal mascot in a dreamy film.
The music choice had to capture a sense of romance and charm, and we found Irving Berlin's "Cheek to Cheek" ticked both boxes.
We produced a re-recording that was a touch punchier with the vocals leading the storytelling a little more, and so chose jazz veteran Richard Badendyck to deliver the perfect phrasing.