The Weeknd collaboration

  • Music Creation
  • Music Curation
  • Artist Partnerships
  • Music Licensing

Collaborating and curating closely with The Weeknd, H&M and artist management for the special campaign.

Launching exclusive The Weeknd content through H&M platforms, tying in with the album release of Starboy alongside diverse cross-promotional activations to build momentum for the collaboration.

  • Director Canada
  • Agency producer Strange Cargo Films
  • Music "Nothing Without You" by The Weeknd
Selected Projects
  • All
  • Advertising
  • Fashion & Lifestyle
  • Feature Films & Drama
  • Music Identity
  • Music Strategy