Curating impactful and powerful music for DNB's long running campaign - SheInvests.
Following the first two films with soundtracks from Beyoncé and Robyn, this year's campaign music is equally energetic and empowering with Gwen Stefani and No Doubt's classic "Just a Girl". It is crucial that the song is well known among target audience and the lyrics reinforces the brand messaging.
Telling the story through music that audience resonates with, the campaign has been hugely successful over the years - Norwegian female investors has gone up 160 percent since 2019 when the #SheInvests campaign began. Women are investing, and catalysing change.