RAYE x H&M Move

  • Music Licensing
  • Music Supervision

To help launch H&M Move’s latest movewear collection (debuting globally on 11 January), we worked to support an exclusive partnership with powerhouse musician RAYE, who’ll share the spotlight with sports legend Zlatan Ibrahimović.

We took on responsibility for securing the campaign track ("Escapism" by RAYE), negotiated and cleared all rights. We also assisted the client with additional music needs in connection with the campaign launch.

  • Music "Escapism" by RAYE
  • Composers Danielle Balbuena, Rachel Keen, Michael Sabath
  • Agency AKQA
  • Production Company Strange Cargo
  • Director (main) Roger Guardia
  • Director (Social Media + PR) Candice Lo