For this campaign celebrating the iconic colour and styles of denim, we suggested Oli XL's "Go Oli Go!". The team fell in love with how the track played against the visuals and in particular how its vibrancy compliments the swinging camera shots.

We worked with our partners to license the song and had Oli's support on adjusting the sound design to fit the film. The resulting campaign is a fresh new look at denim for 2023.