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We worked closely with H&M Move to launch their new collection aimed at empowering everyone to get moving in 2023 — whether you walk, run, roll, skip, jump, bend or stretch.
Featuring Global Brand Movers Jane Fonda, Zlatan Ibrahimović, Nadia Nadim and JaQuel Knight, the creative for this new film matches previous campaigns from the same series and the music plays an equally important role in encouraging people to get moving.
Chosen by the director, we were tasked with securing the necessary licenses for the 1983 track 'Din Daa Daa' by George Kranz.