KLP

Sound Identity

Services
  • Music Identity
  • Sound Identity
  • Production
About

For this project we developed and produced a comprehensive sound identity for Norway's largest pension provider KLP.

We worked with an established artist and composer, and a team of producers and musicians to deliver a complete package of assets for all audio touchpoints, including brand theme, beds, stingers, bumpers and a sound logo.

Deliverables were defined by function in order to serve every day content requirements.

The results of this thorough sound identity development process became the sound and music chapter in the brand book. 

KLP's Director of Marketing commented: «We would probably never have done it if it hadn't been for the fact that you are there. We have always had a strong sense of ownership from your side. It has made us feel safe... In general, we are very satisfied with the result. We use it all the time and never tire of it.»

Credits
  • Agency Anorak