Using our tried-and-tested sonic branding process, we worked directly with insurance provider If to deliver an upgraded sound logo and new brand theme.
For this project it was key to balance identity with function. We knew we needed a range of assets that would cover the brand’s music needs across many touch points (advertising, events, social media, presentations, etc.). So we delivered a full brand theme, asset pack and music library, all with the the original stems for maximum utility.
In terms of their desired sound, warmth, human touch, presence, inclusivity and dynamism were key terms from the very start. We took these and imagined the sonic attributes as warm and organic like Dina Ögon, but with the production style of Coldplay. The result was exactly the functional and ‘on-brand’ sound they were looking for.
If Brand Manager said about the project: «Throughout the process, we felt very comfortable with Ohlogy’s performance and delivery. It was actually a really fun collaboration thanks to Ohlogy’s positive energy, commitment and willingness to make it perfect for us».