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This campaign celebrating all of life's ups and downs needed a strong musical foundation to support each mini-narrative.
Lyrically Frank Sinatra's 'That's Life' (by Dean Kay & Kelly Gordon) was a perfect fit, but the track needed to be re-recorded and updated to prevent the campaign from coming across as 'old fashioned'.
Working with a mixed team of brilliant creatives we delivered a unique version of the iconic track that elevates this truly modern Dressmann campaign.