Brasserie Hennes

  • Music Curation
  • Music Licensing

Accordion music and Edith Piaf songs doubtless soundtrack many people’s picture of a classic Parisian brasserie.

The challenge was to find a way to lean into that association in a modern way that also accentuates H&M’s brand and music identity.

Starting by mapping out a musical universe covering traditional French music and francophone songs by non-French artists - we landed on Bibi Flash’s 1983 track, 'Histoire d’un soir’.

Tied with Bardia’s signature style and a stellar cast to match, it soundtracks perfectly the latest chapter of H&M’s whimsical ‘Hennes’ series.

  • Music "Histoire d'un soir (Bye bye les galères)" by Bibi Flash
  • Director Bardia Zeinali
  • Creative Direction Fanny and Rory
Selected Projects
  • All
  • Advertising
  • Art Gallery Curation
  • Charity & Non-Profit
  • Fashion & Lifestyle
  • Feature Films & Drama
  • Music & Sound Identity
  • Music Strategy
  • Sound Design