H&M Loves Coachella

  • Music Curation
  • Music Creation
  • Artist Partnerships
  • Music Licensing

Finding a modern track that expresses the feeling of longing for California - a modern cover of The Mamas and the Papas classic "California Dreamin" was a natural choice.

The aesthetics was perfect though Amason was a relatively unknown band at the time. Results from the cover collaboration was fantastic and it remains one of Amason's biggest hits.

  • Director Ricky Saiz
  • Agency BBH Los Angeles
  • Music “California Dreamin” by The Mamas and the Papas, performed by Amason