Sound Identity

  • Sound Identity
  • Music Identity
  • Music Creation

For this project with telephone network Halebop, we were asked to develop and produce a comprehensive sound identity.

Already a visually successful brand, our job was to help them make more impact on audio channels like radio.

A key part of this project was developing and producing sonic assets in a variety of useful formats for the brand’s chosen modes of communications, like short stings for digital, and loopable versions for use as beds.

The results were increased recognition and awareness across audio channels (podcast, radio etc) and increased sender identity.

  • Composer Bjarne Gustavsen
  • Agency Perfect Fools