In response to the U.S. Supreme Court overturning Roe vs. Wade, Amnesty International shines an important and powerful light on the impacts of human rights violations.
The campaign challenges the fundamentals of freedom, which the US is built upon and praises in their national anthem. A key aspect in this campaign is that the word 'free' is removed, as you are not free when you can’t decide your own future.
We produced a new version of the American national anthem with Nils Martin Larsen and Emilie Nicolas, giving it a new and powerful meaning, as far from the original as possible.
The campaign went viral and received over 3 million views in its first five days.